User Research

 i. Explain how you conduct research

Understanding User Needs Through Online Surveys

Building on the strengths of our previous approach, we've refined our online survey to capture even richer data on user needs and preferences for the FitLink app. This revised survey incorporates a mix of quantitative and qualitative questions inspired by best practices in usability and user experience (UX) research.

Quantitative Data:

• Navigation: Likert scale questions will gauge how easy it was to navigate through the app's interface (1 = Very Difficult, 5 = Very Easy).
• Difficulties: Multiple-choice questions will identify specific difficulties encountered while using the app, with an option for open-ended elaboration.
• Usability Rating: A single Likert scale question will capture users' overall rating of the app's usability (1 = Poor, 5 = Excellent).
• Clarity: Multiple-choice questions will assess whether instructions and labels were clear and understandable.
• Task Completion Speed: Users will rate the speed (slow, average, fast) at which they completed specific tasks within the app.
• Satisfaction: A Likert scale question will measure overall user satisfaction with the FitLink app experience.

Qualitative Insights:

• Expectations: Open-ended questions will explore if the app met user expectations and why or why not.
• Visual Appeal: A Likert scale question will gauge user perceptions of the app's visual appeal, followed by an open-ended question for further feedback.
• Recommendation: A single question will ask how likely users are to recommend the app to others (1 = Not Likely At All, 5 = Very Likely).
• Emotions: An open-ended question will ask users to describe their emotions while using the app (e.g., frustrated, satisfied, motivated).
• Feature Exploration: A yes/no question will determine if users easily found desired features, followed by an open-ended question for clarification if needed.
• Redundancy: An open-ended question will ask if any parts of the app seemed redundant or unnecessary.
• Intuition: Multiple-choice questions will assess how intuitive the user interface was (Very Unintuitive, Somewhat Unintuitive, Neutral, Somewhat Intuitive, Very Intuitive).
• Useful Features: Open-ended questions will allow users to highlight features they found particularly useful or helpful.
• Missing Elements: An open-ended question will explore if anything users expected was missing from the app.
• Likes and Dislikes: Separate open-ended questions will ask users to elaborate on what they liked most and least about the app.
• Improvements: An open-ended question will encourage users to suggest potential improvements or additional features.
• Overall Experience: Users will be asked to describe their overall experience with the FitLink app in a few words.
• Additional Comments: An optional open-ended question will allow users to provide any additional comments or suggestions.

Benefits:

This enhanced survey, informed by usability and UX best practices, will provide valuable data on:

• Ease of Use: User perception of navigation, clarity, and task completion speed.
• User Satisfaction: Overall user experience with the FitLink app.
• User Expectations: Alignment of the app with user needs and desires.
• Emotional Response: How the app makes users feel while interacting with it.
• Intuitiveness: User understanding of the app's interface and features.
• Desired Improvements: User feedback on potential enhancements for future iterations of the FitLink app.

By incorporating this comprehensive survey, we gain a deeper understanding of user needs, preferences, and pain points. This data will be instrumental in refining the FitLink app for a seamless and user-centered fitness experience.

ii. User persona